Social media has become a key factor in developing a robust clinical practice especially in big cities which the competition is significant. Patients do follow their surgeons on Instagram and additionally like to share their experiences and likes. Social media has bought the spine practice from B2B to D2C. Not surprisingly, the rate of spine physicians engaging in social media is fast growing. On the other hand, sponsored and targeted ads for acquiring customers are fast climbing. In this webinar, faculty will discuss various social platforms, how to make them work for you, website optimization, where to place your ads, experiences with social media by early adopters, and understanding negative outcomes.