Social media has become a key factor in developing a robust clinical practice especially in big cities which the competition is significant. Patients do follow their surgeons on Instagram and additionally like to share their experiences and likes. Social media has bought the spine practice from B2B to D2C. Not surprisingly, the rate of spine physicians engaging in social media is fast growing. On the other hand, sponsored and targeted ads for acquiring customers are fast climbing. In this webinar, faculty will discuss various social platforms, how to make them work for you, website optimization, where to place your ads, experiences with social media by early adopters, and understanding negative outcomes.
Christoph P. Hofstetter, MD, PhD
Continuing Medical Education (CME)s
The North American Spine Society is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The North American Spine Society designates this live activity for a maximum of
AMA PRA Category 1 Credits™.
Physicians should claim only the credit commensurate with the extent of their participation in the activity.