Event Details

Social Media: Why It Is Important


Starts: Thu 7:00PM CT (Sep 21, 2023) Ends: Thu 9:00PM CT (Sep 21, 2023) OnDemand

Program Details

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Social media has become a key factor in developing a robust clinical practice especially in big cities which the competition is significant. Patients do follow their surgeons on Instagram and additionally like to share their experiences and likes. Social media has bought the spine practice from B2B to D2C. Not surprisingly, the rate of spine physicians engaging in social media is fast growing. On the other hand, sponsored and targeted ads for acquiring customers are fast climbing. In this webinar, faculty will discuss various social platforms, how to make them work for you, website optimization, where to place your ads, experiences with social media by early adopters, and understanding negative outcomes.


Steven Vanni, DO, DC

Karthik Madhavan, MD


Iahn Cajigas, MD, PhD

Choll W. Kim, MD, PhD

Chester J. Donnally, MD

Hamid R. Abbasi, MD

Christopher M. Bono, MD

Christoph P. Hofstetter, MD, PhD

Frank M. Phillips, MD

What You'll Learn

Appreciate social media and encompassment;

Develop social media presence;

Realize importance of # (hashtag) for information search;

Uphold patient privacy in media posting;

Handle deterrents of social media.


This course is open to all members and nonmembers in the medical field.

Continuing Medical Education (CME)s

The North American Spine Society is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The North American Spine Society designates this live activity for a maximum of


AMA PRA Category 1 Credits™.

Physicians should claim only the credit commensurate with the extent of their participation in the activity.

ACCME Commendation Logo

 Price LevelRegistration Fees
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Registration: General Registration

 Commercial Affiliate$29.00
 Commercial Business Interest$50.00
 Member Affiliated Healthcare$29.00
 Member Doctor$29.00
 Member Emeritus$29.00
 Member In-Training$0.00
 Non-Member Affiliated Healthcare$50.00
 Non-Member Doctor$50.00
 Non-Member In-Training$50.00



Have A Question?

We want to make sure that your registration process is a pleasant one, so if you have any trouble or a question, please email or call us at (630) 230-3600.