Product Details


Understanding & Developing Online Strategies for Growing Your Practice or Business

  • Category: OnDemand & Webinars
  • Published On: Jun 3, 2015
  • Expires On: Jun 2, 2018




Watch Anytime!


Co-Chairs

Jeffrey Segal, MD

Derek Brown

Over the past decade, the importance of having an effective, up-to-date, and accurate internet presence for medical practices has gone from a nice-to-have to a business imperative. Practices can no longer leave public perceptions to chance. Healthcare consumers go to the web first and what they see and how they experience a practice may be inaccurate or even unfair, but their perceptions, formed in moments, is critical in their decision making process.





This online course is intended to provide meeting attendees with a greater understanding of the current landscape, the paths prospective patients choose in making healthcare decisions and how to best position a practice to take advantage of their online presence.

The North American Spine Society designates this enduring material for a maximum of

  • 1.5

AMA PRA Category 1 Credits.

Physicians should claim only the credit commensurate with the extent of their participation in the activity.

What you will learn:

  • How Do New Patients Learn About Your Practice?
  • 25% of Patients Now Find Their Doctor on the Internet: How Does this Impact Your Practice?
  • Slammed Online? How to Respond
  • Deputizing Your Patients to Tell Your Story to the World: A How To
  • Case Studies


  • Member: $0.00
  • Non-Member: $95.00
  • Your Price:
Quantity:
Brown, Derek: Nothing to disclose. Segal, Jeffrey: Nothing to disclose. Araghi, Ali: Royalties: Globus (A); Stock Ownership: TransCorp (2%); Private Investments: PDP (<1%), Bonovo (<1%), ISOI (<1%), Cold Plasma Technologies (<1%), SurgiFile (<1%), Ouroboros (<1%); Consulting: Globus (A), Alphatec Spine (None), VTI (None); Speaking and/or Teaching Arrangements: LDR (None); Board of Directors: American Board of Spine Surgery (None); Scientific Advisory Board: Trinity Ortho (None); Research Support - Investigator Salary: LDR (E), VertiFlex (A). Bellabarba, Carlo: Relationships Outside the One-Year Requirement: Synthes (Dissolved 10/2010, Speaking and/or Teaching Arrangement, B). Cheng, David S.: Nothing to Disclose. Daubs, Michael D.: Royalties: Synthes Spine (F); Consulting: DePuy Synthes Spine (B); Speaking and/or teaching arrangements: AOSpine North America (B); Board of Directors: AOSpine North America (B); Fellowship Support: AOSpine North America (D, Paid directly to institution/employer). Dohring, Edward J.: Royalties: Stryker (E, Paid directly to institution/employer); Consulting: VertiFlex (B, Paid directly to institution/employer), Titan Spine (A, Paid directly to institution/employer); Speaking and/or Teaching Arrangements: Stryker (C, Paid directly to institution/employer), Spine Wave (C, Paid directly to institution/employer); Trips/Travel: Medtronic (A, Paid directly to institution/employer); Board of Directors: North American Spine Society (CME Committee Chair, B); Research Support - Staff and/or Materials: Medtronic (B, Paid directly to institution/employer). Fish, David E.: Grants: Medtronic (C, Paid directly to institution/employer); Fellowship Support: Boston Scientific (C, Paid directly to institution/employer). Hsieh, Patrick C.: Consulting: DePuy Synthes Spine (C), Medtronic (C); Speaking and/or Teaching Arrangements: Medtronic Sofamor Danek (C). Khanna, A. Jay: Royalties: Thieme Medical Publishers (B); Private Investments: New Era Orthopaedics (15%), Cortical Concepts (16%), Boss Medical (9%); Consulting: Orthofix Spine (D); Speaking and/or Teaching Arrangements: AOSpine North America (B); Trips/Travel: AOSpine North America (A); Scientific Advisory Board: Orthofix Spine (B); Other Office: Johns Hopkins Center for Bioengineering, Innovation and Design (Advisory Board, Paid directly to institution/employer); Grants: Siemens Healthcare (B, Paid directly to institution/employer). Lehman, Ronald A.: Grants: DARPA (G, Paid directly to institution/employer), Centinel Spine (E, Paid directly to institution/employer), DePuy Synthes Spine (C, Paid directly to institution/employer), DMRDP (H, Paid directly to institution/employer). Long, William D.: Nothing to Disclose. Mroz, Thomas E.: Stock Ownership: PearlDiver (<1%); Consulting: CeramTec (None); Speaking and/or teaching arrangements: AOSpine (B); Board of Directors: AOSpine North America (Board member), North American Spine Society (Education Council Director); Fellowship Support: AOSpine (E, Paid directly to institution/employer). Panchal, Ripul R.: Consulting: Precision Spine (None), Mizuho Orthopedic Systems (B); Board of Directors: California Association of Neurological Surgeons (None); Other Office: North American Spine Society (Patient Safety Committee); Research Support - Investigator Salary: Baxter Healthcare Corporation (A); Research Support - Staff and/or Materials: Globus Medical (E, Paid directly to institution/employer). Park, Paul: Royalties: Globus Medical (None); Consulting: Globus Medical (B), Medtronic (B); Speaking and/or teaching arrangements: Globus Medical (C), DePuy Synthes (B); Scientific Advisory Board: Neuralstem (A); Grants: NIH (B, Paid directly to institution/employer), Blue Cross Blue Shield of Michigan Foundation (E, Paid directly to institution/employer). Rittenberg, Joshua D.: Nothing to Disclose. Schoenfeld, Andrew J.: Scientific Advisory Board: The Spine Journal (None); Research Support - Staff and/or Materials: Robert Wood Johnson Foundation (C, Paid directly to institution/employer); Grants: Robert Wood Johnson Foundation Clinical Scholars Program (E, Paid directly to institution/employer); Other: American Academy of Orthopaedic Surgeons (Adult Spine Evaluation Committee). Sengupta, Dilip K.: Royalties: Globus Medical (D); Stock Ownership: Globus Medical (<1%); Private Investments: International Spine and Orthopaedic Institute (<1%); Consulting: Globus Medical (None); Scientific Advisory Board: Globus Medical (Travel expenses); Research Support - Staff and/or Materials: Globus Medical (A, Paid directly to institution/employer); Fellowship Support: Globus Medical (A, Paid directly to institution/employer); Other: Globus Medical (Travel expenses, Dissolved 2011, Paid directly to institution/employer). Smith, Jeremy S.: Consulting: Spineart (B); Speaking and/or Teaching Arrangements: DePuy (C). Villavicencio, Alan T.: Device or Biologic Distributorship (Physician-Owned Distributorship): Leading Edge Spinal Implants (A); Stock Ownership: Lanx (2%, Founder); Board of Directors: Justin Parker Neurological Institute (None); Other Office: Boulder Neurosurgical Associates (Managing Partner); Research Support - Investigator Salary: ProFibrix (F, Paid directly to institution/employer), Medtronic (F, Paid directly to institution/employer). Whitcomb, Gregory L.: Speaking and/or Teaching Arrangements: North American Spine Society (A); Trips/Travel: North American Spine Society (A).

Disclosures current as of June 3, 2015.