Roadmap to Innovation by Eric J. Muehlbauer, MJ, CAE, is an essential guide for anyone navigating the complex world of medical device development.
Drawing from 30 years of experience leading the North American Spine Society, Muehlbauer demystifies the innovation ecosystem, regulatory frameworks, and venture capital strategies necessary for success in the medical technology field.
“In discussing the challenges with a colleague, it became evident that the medical device sector lacked a step-by-step guide to support new entrants and existing companies alike,” says Muehlbauer. “This book describes one method to bridge that gap, offering a roadmap for those who want to innovate responsibly and effectively.”
In Roadmap to Innovation, Muehlbauer covers:
- Understanding the Medical Device Market – Key insights into the market landscape, competitive positioning, and emerging trends.
- Protecting Your Intellectual Property – How to develop pitches that keep your work protected, and understanding when and what to divulge.
- Regulatory Navigation – Strategies to effectively work within the regulatory frameworks to accelerate the path from idea to market.
- Challenges in Innovation – Analysis of common obstacles and how to overcome them, with insights into the roles of coding, reimbursement, and product adoption.
- Future Directions – An exploration of AI and machine learning’s role in the future of medical devices.
Whether you’re an entrepreneur, investor, or health care professional, this book provides actionable insights on protecting intellectual property, understanding FDA approval pathways, and overcoming the disconnect between product approval and reimbursement. With real-world examples and expert guidance,
Roadmap to Innovation is the go-to resource for bringing transformative medical devices to market. Available in digital format.
NASS Member: $50
NASS Commercial Affiliate Members: FREE
Non-Member: $150