The field of spine care continues to evolve with advances in technology, shifting business models, and changes in the regulatory environment. To support members and Commercial Affiliates in navigating these developments, the North American Spine Society (NASS) has launched a series of concise, practical articles on its Commercial Affiliate webpage.

The next set of articles features topics covered at the 2026 NASS Innovation NetWORK Summit (held June 11-12; OnDemand access available through a NASS Anytime subscription), and cover:

• What Startups Get Wrong About Hospitals: Understanding Value Analysis and Health System Decision-Making: Learn how hospitals and health systems evaluate new spine technologies and why clinical innovation alone is rarely enough to secure adoption.
• Intellectual Property in Spine MedTech: Building and Protecting Competitive Advantage: Explore the role of patents, trade secrets, and intellectual property strategy in protecting innovation, attracting investment, and strengthening market position.
• How Digital Technologies Are Reshaping Spine Care: Discover how artificial intelligence, robotics, predictive analytics, and other digital technologies are influencing the future of spine care, surgical workflows, and MedTech innovation.

Additional articles will be added regularly, addressing topics such as reimbursement trends, adoption strategies, and emerging technologies. Visit spine.org/Commercial to access the full series and remain informed on developments shaping spine care.