Considered an essential guide for anyone navigating the complex world of medical device development, Roadmap to Innovation by Eric J. Muehlbauer, MJ, CAE, demystifies the innovation ecosystem, regulatory frameworks, and venture capital strategies necessary for success in the medical technology field.

In Roadmap to Innovation, Muehlbauer covers:

• Understanding the Medical Device Market – Key insights into the market landscape, competitive positioning, and emerging trends.
• Protecting Your Intellectual Property – How to develop pitches that keep your work protected, and understanding when and what to divulge.
• Regulatory Navigation – Strategies to effectively work within the regulatory frameworks to accelerate the path from idea to market.
• Challenges in Innovation – Analysis of common obstacles and how to overcome them, with insights into the roles of coding, reimbursement, and product adoption.
• Future Directions – An exploration of AI and machine learning’s role in the future of medical devices.

"Years ago, when I was president I had to give a talk on developing new products, the RUC process, and getting those new products to market. I remember calling Eric Muehlbauer, and he laid it out so casually while I was writing down every word. I thought at that time, no one knows this better. This guy needs to write a book."
Jeffrey Wang, MD, 2018-2019 NASS President

Whether you’re an entrepreneur, investor, or health care professional, this book provides actionable insights on protecting intellectual property, understanding FDA approval pathways, and overcoming the disconnect between product approval and reimbursement. With real-world examples and expert guidance, Roadmap to Innovation is the go-to resource for bringing transformative medical devices to market. Available in digital format.